EVP - Kin&Co | A Purpose-Led Culture Consultancy

Retain and attract top talent with a compelling Employee Value Proposition

Employee Value Proposition (EVP) – ensuring it is truly reflective of the unique culture and experience you offer as an employer. We help organisations define EVPs that are distinctive against the competition, relevant to the needs of future talent and aligned to your strategy and purpose. We don’t do straplines and empty promises, we build EVPs that amplify culture and genuinely enhance experiences for people at work.

Why Does It Matter?

The competition for top talent is hugely competitive, with the needs and wants of employees fundamentally shifting in all sectors. People today are looking for purposeful, flexible, supportive and stable work, and organisations that demonstrate genuine commitment to purpose, values, inclusion and experience are more sought after than ever.

In a world of AI and continued automation, the nature of the workforce is rapidly changing, with organisations redesigning how they work and bringing in new skills, capabilities, mindsets and behaviours into their teams. The expectations of employees and the needs of employers are changing.

The Business Challenges EVP Can Solve

Your EVP is more than a hiring slogan—it’s the reason people join, stay, and perform at their best. Yet too many companies struggle to attract top talent, watching great candidates walk away. Others fight to keep their best people engaged, only to see them leave for competitors. And when motivation dips, so does performance. At Kin&Co, we don’t just create EVPs—we experiment, refine, and embed them into your culture to drive real business impact. The result? Faster hiring, higher engagement, and a workforce that’s in it for the long haul.

There are three core challenges that organisations typically come to us with:

How To Attract

Organisations need to attract the best talent, skills & behaviours to deliver on our strategy and growth.

How To Retain

Organisations need to keep our top talent motivated so we don’t lose them to the competition.

How To Deliver

Organisations need to ensure our people are motivated to do their best work every day, wherever they are, to drive performance and deliver our purpose.

The Science Of What We Do

Our approach is rooted in behavioural science, to ensure the EVP is both impactful and sustainable. We leverage the IKEA Effect to co-create EVP with people, ensuring it is as authentic as possible and a genuine reflection of the culture today. We use EVP to supercharge an organisation’s purpose (and vice versa) to ensure that they attract and keep the skills, mindsets and behaviours they need to boost performance and deliver impact. We use the power of storytelling and role-modelling to engage and up-skill leaders to deliver the EVP, commit to change and ensure reality surpasses expectations.

What We Offer

Kin&Co helps business leaders experiment with their Employee Value Proposition (EVP) to attract, engage, and retain top talent. We take a behavioural experimentation approach, testing and refining what truly motivates employees. To do this, we work inside and outside of your organisation to shape EVPs that are authentic, competitive, and built to last. Our process ensures your EVP isn’t just words but a lived experience—driving engagement, reducing attrition, and improving hiring outcomes.

The Impact

Our EVP programmes create measurable change for organisations looking to attract, retain and engage talent. Below are some examples of how we’ve improved retention, increased attraction and helped our clients save time and money on recruitment.

72%

of colleagues said the EVP would make them stay for years to come.

261%

increase in job applications.

95.2%

savings on recruitment ad spend.

Client Success Stories

Our methodology has been tried and tested with 100+ organisations, defining cultures that have created measurable results like the ones below:

EVP FAQs

Other questions you may have

How do we retain top talent in a hyper-competitive market to sustain and supercharge our financial performance?

To retain top talent, a strong EVP is essential. It should be distinctive and competitive compared to other organisations. Kin&Co’s approach involves defining EVPs that are relevant to the needs of future talent and aligned to the organisation’s strategy and purpose. By creating an EVP that resonates with employees, organisations can boost employee satisfaction and loyalty. For example, LifeArc saw an increase of 2 points in employee engagement after implementing a new EVP.

How do we make sure our EVP feels true, relevant and motivating for every employee, regardless of their role and tenure?

To ensure the EVP resonates with all employees, it should be inclusive, authentic, differentiating, and consistent across global geographies and local cultures. Kin&Co helps close the gap between promise and reality, ensuring every moment across the employee journey is positive, relevant, and distinctive. This involves crafting an EVP narrative and action plan aligned with the lived experience of employees

How can a strong EVP lead to direct business impact? What are some changes that I might expect to see?

EVP isn’t just words on a wall or an engaging campaign. It is a strategic tool to achieve real business outcomes which are measurable. We always collaborate to identify which metrics are right for you to demonstrate the return on investment of EVP work that you are looking to achieve. Our EVP programmes create measurable change for organisations looking to attract, retain and engage talent. When working with SThree, they were able to cut recruitment costs with a People Promise that differentiated SThree in the market. They saw a 261% increase in job applications, coupled with a 95.2% savings on ad spend around job applications.