Hello! Meet our thinkers, changers, dreamers and doers

Our team is packed with experience and expertise in applied behaviour change, the latest change management practices and executive-level coaching. We’ve worked with some of the most senior individuals and largest organisations in the world, creating impactful, measurable change every time.

And what’s more, we’re proud to be breaking the mould with an all-female leadership team and a broad range of diversity represented throughout our core team and wider associate network.

Becky Hewitt
CEO
Becky Hewitt
CEO
story-teller
singer
disruptor
running addict
thinker of complex things
light finder through the dark
icon of leading with vulnerability
Becky is an award-winning social-sector CEO and senior leader. She has spent her career campaigning for equality and social justice, leading meaningful organisational transformation and impact, and building inclusive and values-led cultures. Most recently she was Chief Executive of visible difference charity Changing Faces and before that Communications Director at Girlguiding – the UK’s largest charity for girls and young women. In other roles she has advised CEOs and organisations including the Equal Opportunities Commission, disability charity Scope, human rights and legal action charity Reprieve and McDonalds. She is a regular commentator on leadership, mental health and flexible working.
Zöe Kretzschmar
Director of Operations
Zöe Kretzschmar
Director of Operations
American turned Brit
cat-lover
rational problem solver
peacekeeper
calm-finder through any storm
end-goal advocate
murder mystery enthusiast
Zöe is an operations expert and entrepreneur, with a background in client management, start-ups and innovation. At Kin&Co, Zöe sits at the intersection between people, business growth and operational success. She has an entrepreneurial flair backed by an analytical eye – challenging conventions and leaping forward while ensuring security. As a thorough thinker and a curator of ambitious, diverse, hard-working teams she is known for her ability to efficiently scale businesses while maintaining thriving cultures, quality of work output and financial success.
Emma Woodhead White
Director of Consulting
Emma Woodhead White
Director of Consulting
purposeful leader
creative thinker
space maker
sparkle giver
infectious smiler
fearless mother
yoga lover
sayer of what needs to be said
Emma has extensive experience partnering with leaders of global organisations to define and activate purpose, brand and culture as drivers for business growth and positive impact. She is a subject matter expert in the fields of Purpose Activation and Employee Value Proposition, and is responsible for ensuring the work we do at Kin&Co has a deep and lasting impact on the organisations we work with. She has consulted for B2C and B2B businesses across sectors such as technology, energy, financial services, law and aviation and worked with senior leaders at organisations including Uber, AXA, Whitbread, British Airways, Allen & Overy and Virgin Media. Emma is passionate about the intersection of Purpose and Culture and equipping leaders and teams with the belief, ideas and tools to turn words into action. Prior to Kin&Co, Emma led the Global Culture Change practice at world-renowned brand consultancy Wolff Olins. She is also a qualified Change Management Practitioner, a Fellow at the Royal Society of Arts, and a mentor for young talent.
Mav Popat
Client Director
Mav Popat
Client Director
curious innovator
experiment designer
owner of a contagious laugh
former running enthusiast
food enthusiast
dog lover
inclusive leader
master of creative play
Mav is a client director and an experienced innovation practitioner, with expertise in making change stick. Mav believes in culture as a cornerstone for strategy and growth, and loves defining behaviours and values that align with where a company wants to go, whilst always putting people at the centre. He has experience in working with C-Suites and teams across the globe; and has worked across sectors: from energy to public safety, to life sciences and consumer goods. Mav uses his innovation background to make change real at speed, applying design thinking, systems thinking and experimentation methodologies to large scale challenges.
Matt Robshaw
Client Director
Matt Robshaw
Client Director
silver lining seer
deliverer of quick wit
medieval history buff
finder of clarity in confusion
big-hearted leader
officer of impact
Matt is a culture and behavioural change expert with deep knowledge of impact analytics, role-modelling theory & influencer methodologies. Matt helps people love what they do, and organisations to change for the better inside and out – all through the power of purpose, culture and communications. Matt has worked with organisations such as Heathrow, Openreach, AXA, NHS and Legal & General across large and complex projects. His work has focused on bringing disparate workforces together, rebuilding pride and a sense of shared ownership from the bottom-up and top-down, and driving long-term productivity, sustainability and resilience. His award-winning work is underpinned by a specialism in behavioural psychology & a laser-focus on measuring the change that matters.
James Warne
Client Director
James Warne
Client Director
energetic presenter
engaged listener
resilient activator
sporting jack of all trades
piano man
spaniel-wrangler
James is an experienced transformation consultant focusing on how organisations manage cultural change; including a number of years delivering impact at FTSE 100 clients within PwC. James has delivered impactful, people-centred transformation in government, transport, energy, retail, and technology, and is passionate about developing high-performing teams in order to boost individual, team and organisational performance. Most recently, James explored how deploying technology can help develop psychologically safe workplaces, measuring tangible impact on operational metrics such as attrition, absence, and productivity.
Isabel Langdon
Head of Operations
Isabel Langdon
Head of Operations
straight shooter
plate spinner
raiser of chickens (and small people!)
complexity master
sea-lover
detail seeker
everyday trigger finger of F2 (if you know, you know)
Isabel is an ops enthusiast with a passion for enabling organisations to work effectively and efficiently as possible. She has a background in consultancy, start ups and the social enterprise sector and most recently worked at the School for Social Entrepreneurs. Isabel’s work has focused on ensuring systems are fit for purpose, designing processes, creating HR policies as well as compliance. With a preference for simplicity and learning by doing, Isabel has an eye for improvement and the determination to get things done.
Symon Wheelhouse
Head of People and Culture
Symon Wheelhouse
Head of People and Culture
irreverent joker
gender non-conformer
hard truth-teller
great hugger
comforting listener
activist
dancer
sewer
thinker
poet
prolific mover of furniture
Sy is passionate about LGBTQIA+ representation and building genuinely diverse and inclusive communities in the workplace, as a proud gender non-conforming person Sy leads by example and shows up to live their truth every day, always ready to engage in passionate debate about DEIB practice, engagement and culture change developments. Sy champions innovation and sustainable development by drawing on his experience across multiple sectors including Charity, Education, Commercial, Arts & Heritage, and his training with the CIPD and CMI, resulting in their kind and person-centred approach to forging effective people & cultural functions.
Mark Dawson
Director
Mark Dawson
Director
husband
dad
son
grandpa
hiker
catalyst
integrator
bringer of rigour and playfulness
Lancashire and Villa fan
Mark is a passionate Behavioural Scientist and a reluctant Finance Professional, and combining these two attributes he’s worked at the heart of high profile and complex organisational renewals and post-risk resets at global companies for over 35 years. These call for an empathic understanding of the contradictory requirements of crisis management, remediation and adaptive transformation. As a ‘critical friend’ to business and functional executives and Boards, he seeks actionable insights into leadership and organisational change, risk, governance and culture. Over the years, the last of these (culture) and the need to lead with care and compassion to achieve anything worthwhile in life, have become Mark’s North Star. It’s no surprise in this context that he loves his work with Kin&Co’s fantastic team. Mark is a Fellow of the ICAEW and member of the Global Association of Applied Behavioural Science. He and Bev live in Wirral and have four fabulous children and step children.
Thomas Lassetter
Associate Director, Speak Up Lead
Thomas Lassetter
Associate Director, Speak Up Lead
resident charisma
resilient competitor
relentless driver of improved EX
electric facilitator
live-music lover
finder of power through speaking + hearing truth
Thomas is an experienced culture change practitioner who uses the power of behavioural science to help organisations create inclusive cultures that empower every individual to succeed and support sustainable business growth. Thomas has partnered with industry leaders in financial services, professional services, manufacturing, luxury retail and more.
Andrew Isherwood
Advisor
Andrew Isherwood
Advisor
focussed leader
developer of talent
customer obsessed
ability to simplify and invent
car obsessed!
Andy is the CEO for Europe, Middle East, and Africa (EMEA) at Amazon Web Services (AWS) responsible for guiding the company’s direction and vision across the region. In his role, Andy leads a team of business and technical specialists working with organisations of all sizes, from start-ups and governments, through to the world’s largest enterprises, to support their move to the cloud. Before joining AWS, Andy worked at Hewlett Packard Enterprise for thirty years and in his final role, as CEO for EMEA, he led a growing multi-billion-dollar business covering all aspects of the business including services, software, support, and hardware. On advising Kin&Co Andy stated “I am super excited to be investing in Kin&Co, I truly believe culture and purpose are the two most critical success factors in any organisation. I have been very fortunate to work for two companies who understand this. Many companies do not have this at the heart of what they do, you have the opportunity to change the world with what you do.”
George Amankwaa
Senior Consultant
George Amankwaa
Senior Consultant
question master
gentle challenger
infectious spirit
navigator of complex things
advocate for DE&I justice + fairness
builder of trusting relationships
football mad
rarely without music or a good book
George is a Senior Consultant at Kin&Co who has 10 years experience of working at PwC helping organisations operationalise their strategy not only through systems and processes but also changing hearts and minds. He is committed and passionate about helping organisations bring the best out of themselves and their people by creating diverse, inclusive, and equal working environments. His human-centred approach is informed by his professional service experience with clients across a range of industries/sectors as well as a master’s degree in Human Resource Management and Organisational Analysis from King’s College London.
Andrea Antolin
Senior Consultant
Andrea Antolin
Senior Consultant
thinker of the ahead
natural unifier and light finder
fiction-reader
nature-lover
active listener
creative system thinker
Andrea is a Senior Consultant at Kin&Co, with experience leading change in Sustainability, Organisational Development, and Human Capital projects for multinationals, SMEs, and social enterprises in Europe and LATAM. Her passion lies in working closely with teams to discover and reconnect with purpose and positive impact. She believes everyone can and should be the owner of change, and the role of the organization is to set the correct conditions for people to thrive. She has an MBA from IE Business School and a master’s in Organizational Development.
Fiona Asiedu
Senior Consultant
Fiona Asiedu
Senior Consultant
calm in the storm
a quiet engine
music lover
concert and theatre enthusiast
great listener
Fiona is a Senior Consultant at Kin&Co with 5 years experience in culture transformation, behaviour change, driving inclusive culture and communications. She has worked across industries, including Financial services, Education, Professional services and International Development. She is passionate about helping organisations to create high performing, inclusive and diverse working environments which enable people to achieve their full potential and provide the best service to their customers. She also has a master’s degree in Human Development and Psychology.
Katie Lillywhite
Senior Consultant
Katie Lillywhite
Senior Consultant
energetic collaborator
using invisible disability lived-experience as a superpower
future-thinker
yogi
dog-lover
sustainability champion
inclusive innovator
serial intraprenuer
Katie is a Senior Consultant with 8 years of experience in transforming insights into brand, behavioural and cultural strategy. She has worked with global corporations, SMEs, and start-ups, across sectors from retail, FMCG, fashion & beauty, and nonprofits. As someone with a chronic condition, she is a champion of accessibility and inclusion, and is passionate about all things sustainability and social innovation. Her skills lie in combining foresight and innovation with behavioural science to maximise the positive impact purpose-led businesses can have on the world.
Amanda Stacey
Marketing Strategist
Amanda Stacey
Marketing Strategist
strategist
leader of creative journeys
multiple hat-wearer
mountain climber
cross-functional collaborator
energetic labrador lover
Amanda is a marketing strategist with over 20 years working across creative marketing and sales functions. With a curious nature and a passion for understanding human behaviour, she thrives on working in collaboration with creative and talented SMEs, leading teams to effective outcomes of impactful B2B marketing. Alongside strategic planning, Amanda also delivers creative engagement campaigns for two not-for-profit groups which support community and wellbeing projects.
Rosie Warin
Founder
Rosie Warin
Founder
Rosie is the Founder of Kin&Co and a multi award-winning change-maker. She has a background in behavioural psychology and is a recipient of the Suzy Ferguson Award, recognising exceptional ‘character, integrity and determination’. She’s also one of Management Today’s 35 under 35 and is a leading figure in the purpose and culture movement, helping CEOs around the world to transform their organisations for the better.
Holly Starkey
Director of North America
Holly Starkey
Director of North America
Holly has a wealth of experience running teams in Asia, Europe and The Americas. Her career has focused on Technology and the Finance sector working with the likes of HSBC, Aegon, Morgan Stanley, Allianz, AIG and TD Bank. Where, as a Senior Leader she found her passion for delivering results through utilising culture and personal ownership of direction to engage people. Focusing on the Why, she brings enthusiasm for driving business success to every engagement, always ensuring optimum impact for your business, both short and long-term.
Beth King
Oranisation Development Consultant
Beth King
Oranisation Development Consultant
Beth is an internationally experienced organisation development consultant, and business psychologist, who works with leaders, individuals and organisational systems. With a background in financial services, Beth has spent the last 15 years as a management consultant within IBM as well as boutique consultancies, working with clients such as Lloyds, Aviva, NHS, O2, HMRC, Legal & General and Deutsche Bank. Her passion is in exploring how businesses embrace paradox, navigate complexity and operate authentically. She has deep experience working with practical culture change, conscious leadership, communications, transformational change, employee engagement, leadership development and group facilitation. Beth has a BSc in Psychology, an Occupational Psychology MSc (Distinction) and is qualified in a range of psychometric tools.
Allyson Davies
Behaviour & Culture Change Consultant
Allyson Davies
Behaviour & Culture Change Consultant
Allyson is a behaviour and culture change consultant passionate about embedding interventions that help organisations implement strategies that empower people. Starting her career in Africa, Allyson led the brand and marketing strategy for Africa’s largest privately owned gallery, and has since completed two masters degrees related to marketing and leadership. Over the past seven years Allyson has worked on organisational change projects in the capacity of redesigning services, project and change management, and governing transformation change programmes.
Sophie Allard
Culture Consultant
Sophie Allard
Culture Consultant
Sophie is a leadership and culture consultant and coach with a background in FMCG senior leadership roles, working with businesses including Danone, evian, Mars, Associated British Foods, Wimbledon, BAFTA and BBC Studios. She is passionate about helping people to understand and grow what makes them unique so that they can be at their best and have the greatest impact. Sophie is experienced in behavioural psychology, business and personal coaching and strategic development, joining the dots between purpose, people and performance.
Jamie Haskayne
Creative Director, Writer & Brand Consultant
Jamie Haskayne
Creative Director, Writer & Brand Consultant
Jamie is an award-winning Creative Director, Writer, Culture and Brand Consultant. He has delivered projects across the globe for some of the world’s biggest brands. Aligning the mission of a business with the aspirations of the people it needs to succeed, he helps clients to define their strategy, purpose, vision and values, in order to create a positive culture and deliver an on-brand customer and employee experience.
Jacqueline Culleton
Purpose & Culture Consultant
Jacqueline Culleton
Purpose & Culture Consultant
Jacqueline is a creative marketing leader with thirteen years of proven experience in telling compelling stories that bring about positive social and environmental change. Starting her career writing full-time for a British national newspaper, her last full-time position was as Head of Communications for international NGO Forum for the Future. Now freelance, Jacqueline helps brands, agencies, and NGOs build loyal audiences, grow their industry influence, and achieve a measurable business or behavioural impact. Jacqueline’s very passionate about equality, sustainability and food issues in particular, and loves what she does – which is half the battle!
Rachel Kourakos
Leadership Coach
Rachel Kourakos
Leadership Coach
Sarah Randall
Social Impact Communications Consultant
Sarah Randall
Social Impact Communications Consultant
Sarah started her career in intercultural communication consulting, before moving to PR agencies in Paris and London where she worked on international communication campaigns with a focus on CSR initiatives and social impact programmes. Sarah has broad, multi-sector experience from finance to fashion, having worked with global brands such as Deloitte, RBS, Société Générale, LVMH, Novartis and Michelin, as well as many fast-growing social enterprises, B-corps and charities. Recently Sarah led the communications campaign for the European Commission’s Social Innovation Competition, to find impactful solutions enabling refugees to integrate into Europe. Having studied and worked in France and Brazil Sarah speaks fluent French and rusty Portuguese. She’s also an occasional florist.
Kirstin Kaszubowska
Creativity Facilitator, Change Consultant & Coach
Kirstin Kaszubowska
Creativity Facilitator, Change Consultant & Coach
Kirstin’s focus is on using behavioural science and psychology to transform mindsets. As well as accreditations in change, leadership and innovation, she’s an executive coach to CEOs and C-Suite clients.
Sarah Ferrari
Art Director
Sarah Ferrari
Art Director
Sarah Ferrari (no, not related and no, doesn’t own one) is an Art Director with over 10 years experience, specialising in branding, design for both print and web and illustration. She has worked with a diverse range of clients such as Disney, Whistles and the National Health Service.
Betsy Reed
Sustainability Strategy & Campaign Consultant
Betsy Reed
Sustainability Strategy & Campaign Consultant
Betsy is a sustainability strategy and campaign consultant and independent associate of Kin&Co. She has spent the past decade leading big social and environmental behaviour change campaigns for organisations like Zero Waste Scotland, Forum for the Future and Nestle. Betsy is Chair of the Public Relations Consultants Association (PRCA) Sustainability Group. She also has a parallel career as a yoga teacher.
Irene Palacio
Art Director
Irene Palacio
Art Director
Irene is a London based Art Director who loves making her ideas reality, through illustration and design. She has a degree in Fine Arts from the Polytechnic University of Valencia and coursed one of the years at the Bauhaus University in Weimar. Apart from the most diverse range of clients, she has worked for a variety of organisations which promote positive change towards sustainability. Besides working, she worships the internet and always keeps her eyes open (as you never know where a good idea can come from).
Alison Wass
Culture Consultant
Alison Wass
Culture Consultant
Alison is driven by getting to know people: what their needs are and what makes them tick. In the tech start-up world, she worked with global clients to implement programs that sparked employee engagement and behaviour change at an enterprise scale. Now, as a Senior Consultant with Kin&Co, she is focused on culture-led and human-centered change management. With a certification in design thinking, Alison approaches projects with curiosity, empathy, and a genuine desire to build impactful outcomes.
Tim Morrell
Culture Consultant
Tim Morrell
Culture Consultant
encourager and enthusiast
energiser
simplifier
nature lover
dad joker
people connector
levity bringer
perpetual mover
Tim has deep practical expertise in innovation capability, culture change, leadership development and team dynamics. For the past 15 years he has consulted with organisations of all shapes, sizes and sectors to help colleagues achieve greater things together and really love their time at work. Tim weaves together the strategic with the pragmatic and his mission is to help people get on and make things happen, not just talk about it. He believes the best way to achieve this is by creating an environment of high empathy, trust and experimentation.
Claire Bailey
Culture Consultant
Claire Bailey
Culture Consultant
Kennedy Adamu
Digital Content Manager
Kennedy Adamu
Digital Content Manager

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