Collectively

Harnessing millennial support for clean power to influence big business

Collectively is a platform for inspiring change backed by 35 of the world’s biggest brands. They called on us to engage millennials with the energy debate surrounding COP21 in Paris.

With a very short lead time of three weeks, we created a campaign concept that would speak to the audience, ‘We Got Power’, built a website, created a video with Facebook and launched an integrated digital and PR campaign.

Our video was seen by 2.5 million people and the broader digital reach of the campaign was 39m, while 535,832 people engaged with the campaign action. The campaign reached 10,000 universities all over the world and 230 businesses, and four businesses changed their energy policies as a result. We got power, indeed.

What they said about us

MAKING A CULTURE OF BELONGING A REALITY

We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change

 

If you need fresh thinking and an outside-in perspective, please do get in touch on info@kinandco.com.

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