Harnessing millennial support for clean power to influence big business
Collectively is a platform for inspiring change backed by 35 of the world’s biggest brands. They called on us to engage millennials with the energy debate surrounding COP21 in Paris.
With a very short lead time of three weeks, we created a campaign concept that would speak to the audience, ‘We Got Power’, built a website, created a video with Facebook and launched an integrated digital and PR campaign.
Our video was seen by 2.5 million people and the broader digital reach of the campaign was 39m, while 535,832 people engaged with the campaign action. The campaign reached 10,000 universities all over the world and 230 businesses, and four businesses changed their energy policies as a result. We got power, indeed.