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A Blueprint for Better Business, a movement set up to support and challenge business to be a force for good, has appointed communications and culture agency, Kin&Co, to handle integrated communications across 2016.

A Blueprint for Better Business, formed in 2012, encourages companies to operate true to a purpose that serves society, respects the dignity of people and thereby generates a fair return for responsible investors.

Kin&Co was appointed without a competitive pitch process after a relationship between the two organisations developed across 2015. Rosie Warin, Kin&Co CEO said “Blueprint’s mission is a perfect fit with our own – empowering people to create a healthier, happier society. We’ve hit the ground running and already secured a ¾ page interview in the Sunday TImes (13/03/16) with incoming Chair of its Advisory Council Sir Mike Rake – we’ve started how we intend to go on.”

Commenting on the appointment, CEO of Blueprint for Better Business, Charles Wookey said, “We chose Kin&Co after being impressed by their deep understanding of purpose and values in business and their intelligent approach when we encountered them in 2015 – and we’ve already been delighted by our choice!”

About Blueprint for Better Business

The Blueprint movement is anchored in an independent charity – the Blueprint Trust. Association with the movement is voluntary and free.  It is funded by charitable foundations and individuals. Its work is not about compliance or regulation but about stimulating and energising positive behavioural change. Find out more http://www.blueprintforbusiness.org/about/.