F**king Up
Purpose

Everyone wants a piece of purpose but many are getting it wrong. Many companies are rushing to cook up a purpose statement in their boardrooms, and then immediately shouting about it to the outside world. But often it’s lacking substance. Why? Because they’re missing a vital stage. They’re not living it internally first – making changes to culture, operations and products.

Read more to find out the pitfalls, common mistakes and how to jump on board without going under the wheels.