Bring in and retain top talent with a compelling Employee Value Proposition
We bring an inside-out approach to defining your Employee Value Proposition (EVP) – ensuring it is truly reflective of the unique culture and experience you offer as an employer. We help organisations define EVPs that are distinctive against the competition, relevant to the needs of future talent and aligned to your strategy and purpose. We don’t do straplines and empty promises, we build EVPs that amplify culture and genuinely enhance experiences for people at work.

Why EVP matters
The competition for top talent is hugely competitive, with the needs and wants of employees fundamentally shifting in all sectors. People today are looking for purposeful, flexible, supportive and stable work, and organisations that demonstrate genuine commitment to purpose, values, inclusion and experience are more sought after than ever.
In a world of AI and continued automation, the nature of the workforce is rapidly changing, with organisations redesigning how they work and bringing in new skills, capabilities, mindsets and behaviours into their teams. The expectations of employees and the needs of employers are changing.
When a strong EVP can help
There are three core challenges that organisations typically come to us with:

Attract
We need to attract the best talent, skills & behaviours to deliver on our strategy and growth.

Retain
We need to keep our top talent motivated so we don’t lose them to the competition.

Deliver
We need to ensure our people are motivated to do their best work every day, wherever they are, to drive performance and deliver our purpose.
How we do
EVP differently
Our approach is rooted in behavioural science, to ensure the EVP is both impactful and sustainable. We leverage the IKEA Effect to co-create EVP with people, ensuring it is as authentic as possible and a genuine reflection of the culture today. We use EVP to supercharge an organisation’s purpose (and vice versa) to ensure that they attract and keep the skills, mindsets and behaviours they need to boost performance and deliver impact. We use the power of storytelling and role-modelling to engage and upskill leaders to deliver the EVP, commit to change and ensure reality surpasses expectations.
The Impact
Our EVP programmes create measurable change for organisations looking to attract, retain and engage talent. Below are some examples of how we’ve improved retention, increased attraction and helped our clients save time and money on recruitment.
of colleagues said the EVP would make them stay for years to come.
increase in job applications.
savings on recruitment ad spend.