With Earth Hour’s 10 year anniversary fast approaching, WWF was under pressure to do something bigger and better than ever before. So far they’d focused communications on being ‘everything to everyone’ – great for reach, but not for increasing supporters and fundraising.
We ran a series of creative workshops aimed at re-inspiring internal teams and drawing out lots of exciting, audience-centered ideas to take Earth Hour’s communications to the next level. The ideas were refined and grouped under specific audience insights, before forming a communications strategy under one core concept.
40 members of staff, across 7+ departments attended, with over 80 new ideas generated. The sessions were rated and more than half scored them 9 or 10. The overall result was a communications strategy developed and agreed by the board, and lots of people beyond the project team excited to deliver the plans for Earth Hour 2017.
