WWF Earth Hour

With Earth Hour’s 10 year anniversary fast approaching, WWF was under pressure to do something bigger and better than ever before. So far they’d focused communications on being ‘everything to everyone’ – great for reach, but not for increasing supporters and fundraising.

We ran a series of creative workshops aimed at re-inspiring internal teams and drawing out lots of exciting, audience-centered ideas to take Earth Hour’s communications to the next level. The ideas were refined and grouped under specific audience insights, before forming a communications strategy under one core concept.

40 members of staff, across 7+ departments attended, with over 80 new ideas generated. The sessions were rated and more than half scored them 9 or 10. The overall result was a communications strategy developed and agreed by the board, and lots of people beyond the project team excited to deliver the plans for Earth Hour 2017.

What they said about us

“We hold many creative sessions at WWF-UK but the response to Kin&Co’s workshops internally was particularly great. It was amazing to see such energy in the room (even on a Monday morning), and for the workshops to be both engaging and practical – people were still talking about the sessions long after Kin&Co left!”
Charlotte Bagg
Communications Manager,
WWF

MAKING A CULTURE OF BELONGING A REALITY

We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change

 

If you need fresh thinking and an outside-in perspective, please do get in touch on info@kinandco.com.

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