Amidst a changing and increasingly competitive political and media landscape, WWF realised they needed to strengthen their position of advocacy on the issues they stand for. They had a sense of where they were going wrong and what needed to be corrected, but lacked the evidence and external insights to ensure their strategy was truly game-changing for the organisation.
In a short timeframe, we developed a highly detailed, in-depth SWOT analysis of WWF’s position in the media against a backdrop of topics and competitors. Taking evidence from numerous media and social media analysis tools, and providing insightful commentary throughout, we went above and beyond ensuring the insights directly fed into the organisations’ long-term strategy.
The end result was a robust, 75 page SWOT report that has influenced every part of WWF’s advocacy communications strategy moving forwards.
