Tripadvisor

Realigning the culture of an original Unicorn

TripAdvisor has 3,000 employees worldwide, turning over $4.5 billion each year in revenue. In the early days, culture played a big part in their success, but rapid growth through acquisition and international expansion led to that culture being fragmented. Employee retention rates and exit interviews showed that pay and perks weren’t enough. They asked us to help fix this by defining their core Purpose and Values.

To avoid a top-down exercise and ensure buy-in from the whole company, we designed a co-creation approach. We secured insight and buy-in from the senior executive team, then engaged the entire business, across many different countries, with a group-wide exercise – giving everyone the chance to have their say.

The Purpose and Values were successfully launched at the end of 2016, with work now progressing in the LIVE phase.

What they said about us

MAKING A CULTURE OF BELONGING A REALITY

We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change

 

If you need fresh thinking and an outside-in perspective, please do get in touch on info@kinandco.com.

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