Supercharging growth with Employee Value Proposition
Industry : Recruitment
Company size : 3000
With ambitious growth plans in a sector facing rapid change, STEM-specialist recruiters SThree needed to engage and
retain their existing teams, whilst also promoting themselves as an employer of choice to potential new talent. To achieve this, they wanted to create a People Promise that united their global workforce and attracted the brightest new talent to join.
Through a series of global co-creation workshops with teams and leaders, we helped SThree to develop their five People Promise themes, each underpinned by key messages and a 6-month engagement strategy to bring these to life. We partnered with their Marketing, Communications, and Talent Acquisition teams to use the People Promise to supercharge their recruitment materials and radically drive up job applications via LinkedIn.
retain their existing teams, whilst also promoting themselves as an employer of choice to potential new talent. To achieve this, they wanted to create a People Promise that united their global workforce and attracted the brightest new talent to join.
Through a series of global co-creation workshops with teams and leaders, we helped SThree to develop their five People Promise themes, each underpinned by key messages and a 6-month engagement strategy to bring these to life. We partnered with their Marketing, Communications, and Talent Acquisition teams to use the People Promise to supercharge their recruitment materials and radically drive up job applications via LinkedIn.
The Outcomes
Supported the business’ growth strategy and rebrand with a refreshed People Promise
Cut recruitment costs with a People Promise that differentiated SThree in the market
261%
Increase in job applications to SThree
58%
Reduction in time needed to generate job applications
95.2%
Savings on ad spend around job applications
The Strategic Difference
We co-created a People Promise globally, providing a uniting ‘deal’ that all employees could get behind, whilst allowing for local flexibility across brands and geographies.
We cut costs and drove up job applications via LinkedIn in just a few weeks.
“This People Promise is by far and away, the best EVP I have ever been involved in creating and I’m so proud of everything we have delivered. Kin&Co are amazing!”
Lyndsay Laird
Global Comms Lead,
SThree
Global Comms Lead,
SThree
Our work speaks volumes