Heathrow has an industry-leading sustainability strategy in Heathrow 2.0. However, outside of the Sustainability Team and particularly across the large numbers of operational staff working at Heathrow, this vision was not clearly understood, and most did not see its relevance to them or their role in delivering upon it.
We knew that the only way Heathrow 2.0’s ambitious targets could be met was by mobilising a network of advocates at every level across Heathrow, who could help their peers understand what Heathrow 2.0 meant in their own roles, and practically what they could do to help deliver it. Heathrow already had a network of Sustainability Ambassadors, but they were disparate and felt as though they did not have the support or power to be able to create real change.
We worked with this group to review the role of the network, co-create a refreshed version of their roles with them, giving them the power to operate as they saw fit. We provided them with best practice training from us and leaders from other organisations who had been through similar processes, inspiring them to take the best from others and create a solution unique to Heathrow. And we created a simple, clear set of messaging that the group could use to help everyone – no matter their role – understand what Heathrow 2.0 meant for them.
As a result of this work, the group’s sense of having a common cause doubled, their clarity over their role as a network increased by 25%, their optimism about their ability to create change was consistently at over 4 out of 5. The foundations had been laid for a bottom-up sustainability movement within Heathrow.