Danone

Having committed to becoming a fully certified B Corp, pioneering the future of better business, Danone needed to build an internal grassroots movement to inspire and engage employees in the B Corp process.

With over 160 independently-operated business units around the world, from dairy farms to yoghurt factories, this was no mean feat. By creating a new, instantly recognisable partnership brand and set of resources including slide decks, posters and table talkers, we empowered employees to talk about the B Corp vision to colleagues and engage with the process in a meaningful way. Utilising internal communications channels – such as Facebook Workplace and a bespoke newsletter – we built internal momentum and engaged employees at all levels, even those with no prior knowledge of B Corp.

As a result, 15 of Danone’s business units are in the process of certifying as B Corporations, and four have already achieved certification. Danone was the first large publicly listed multinational business to announce an ambition to join the B Corp movement and this work is helping them on their journey. Watch this space!

What they said about us

“Kin&Co have been incredible at getting our B Corp employee engagement movement off the ground. Their fresh thinking and open approach led to an engagement & communications program perfect for our goal of inspiring multiple regions and levels of stakeholder. I would happily work with Kin&Co again anytime.”
Alex Heaven
B Corp Manager,
Danone Wave

MAKING A CULTURE OF BELONGING A REALITY

We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change

 

If you need fresh thinking and an outside-in perspective, please do get in touch on info@kinandco.com.

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