Having committed to becoming a fully certified B Corp, pioneering the future of better business, Danone needed to build an internal grassroots movement to inspire and engage employees in the B Corp process.
With over 160 independently-operated business units around the world, from dairy farms to yoghurt factories, this was no mean feat. By creating a new, instantly recognisable partnership brand and set of resources including slide decks, posters and table talkers, we empowered employees to talk about the B Corp vision to colleagues and engage with the process in a meaningful way. Utilising internal communications channels – such as Facebook Workplace and a bespoke newsletter – we built internal momentum and engaged employees at all levels, even those with no prior knowledge of B Corp.
As a result, 15 of Danone’s business units are in the process of certifying as B Corporations, and four have already achieved certification. Danone was the first large publicly listed multinational business to announce an ambition to join the B Corp movement and this work is helping them on their journey. Watch this space!