BT Openreach

How do you retrofit the agile, purpose-driven culture of a tech unicorn, onto a bureaucratic 100+ year old FTSE 100 culture? That’s the challenge we were presented with by an MD of a department of newly separated Openreach. And after working with numerous companies in the sector from TripAdvisor to Danone to Airbnb, we knew we had the answer.

We knew that there is no set blueprint for undergoing this change, and that for every organisation, the end goal and therefore, the process needs to be different. Our approach centred around behaviour change, and the knowledge that if you want to transform your organisation – change must be done in the style of the culture you want to create. You must role model the new way of working from day one.

So we set out on a journey of discovery and co-creation applying the principles of design thinking, alongside tried and tested behaviour change psychology. We worked with the leadership team to agree a broad vision, then went out to listen to people on the ground, understand their views and challenges, and co-create a framework of cultural principles based on that vision. All within highly creative, energetic, engagement sessions that ensured people felt part of the journey at every stage.

At the same time, through consulting 1,500+ people including partners, leaders, managers, team members and central functions, we were able to diagnose the existing culture – pulling out themes and insights that would guide our recommendations for a 5 year culture change strategy and 12 month plan for making that change a reality.

As part of the initial discovery and co-creation process, 40% increase in people feeling excited about the future of the company, 52% said they’d change their own behaviour or do something differently as a result of the process and 100% agreed the cultural principles felt right for the organisation. One team member even commented one of the new ways of working trials meant it “was the best Monday” he’d ever had, another said being part of the process “warmed his heart”.

What they said about us

“Kin&Co beat some of the biggest and best consultancies in the world to work with us – and it’s easy to see why. Their approach and style is unique – creative, highly strategic and operating as a true partnership, upskilling our internal team at every step. In just a few months of working with Kin&Co, there was a significant and measurable difference in our culture. They’ve been a breath of fresh air – unlike any other consultancy I’ve worked with. Their work will change how we do business forever”
Kevin Murphy
MD, Fibre Network Delivery,


We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change


If you need fresh thinking and an outside-in perspective, please do get in touch on




More Case Studies

BT Openreach

Flipping hierarchy on its head, transforming a FTSE100 culture
Read Case study

CPA Canada

Uniting leaders around the future of CPA Canada
Read Case study


Building an internal grassroots movement for culture
Read Case study


Purpose: the next chapter


Setting up Colleague Networks for success


Making purpose personal

Legal & General

Using Covid as a catalyst for change
Read Case study


Building better Now


Setting the culture for a new direction
Read Case study

Grant Thornton

Getting purpose back on track
Read Case study


Leading the way in D&I


Culture of sustainability
Read Case study

Ahold Delhaize

Embedding sustainability mindsets
Read Case study


Uniting 7 cultures...through Covid
Read Case study


Uniting and inspiring around the next chapter
Read Case study

NHS Sussex

Setting the bar in sustainability
Read Case study

Teenage Cancer Trust

A post-Covid culture for success


A new Purpose for a new chapter
Ellas Kitchen

Ella’s Kitchen

Developing a social mission strategy


Equipping leaders and teams for a post-pandemic world

PAM Saint-Gobain

Creating values people love
Bel UK

Bel UK

Building a bounceback culture


Becoming purpose thought leaders
Osborne Clarke

Osborne Clarke

Creating a culture employees will love


A new EVP for a new era
Endeavour Silver

Endeavour Silver

Creating Management role models
Canadian Blood Services

Canadian Blood Services

An integrated people promise


Building emotional ties to the next chapter
Read Case study


Building a culture that works for people and planet
Read Case study


Read Case study

Hampshire County Council

Changing behaviours for the long-term
Read Case study

WWF Advocacy Strategy Insights

Read Case study

WWF Earth Hour

Read Case study

Joseph Rowntree Foundation

Engaging everyone in a new culture
Read Case study


Embedding values in to culture
Read Case study

Aéroports de Montréal (ADM)

Building a community focused on passenger experience and sustainability
Read Case study

Comic Relief

Overcoming challenges, as one
Read Case study


Overcoming legacy culture to create one way of working
Read Case study