Following the acquisition of JustGiving and a ‘perfect storm’ of organisational challenges that followed, there existed two separate cultures in the Blackbaud UK&I offices and low engagement scores. The move to a new regional HQ in London provided an opportunity to ‘re-set’ and build a cohesive identity, with a unique take on the global culture.
Our first step was to understand the situation and the extent of the challenges that people were facing, and how they were feeling. Through a series of listening activities, we acknowledged their anger and frustrations. We then engaged everyone in co-creating a shared culture, by defining a unique take on Blackbaud’s global culture that resonated with everyone. We launched this in line with the office move in London, and worked closely with their internal project manager to begin embedding it into every part of the UK business. This created excitement around the future, so employees no longer needed to dwell in the past.
Our final set of local principles and behaviours, each mapping to a global value, really resonated with employees across the UK&I business, resulting in a 46% increase in pride amongst employees, and at 14% increase in people saying that they would recommend Blackbaud as a great place to work over the course of the 6 month project.