Blackbaud

Following the acquisition of JustGiving and a ‘perfect storm’ of organisational challenges that followed, there existed two separate cultures in the Blackbaud UK&I offices and low engagement scores. The move to a new regional HQ in London provided an opportunity to ‘re-set’ and build a cohesive identity, with a unique take on the global culture.

Our first step was to understand the situation and the extent of the challenges that people were facing, and how they were feeling. Through a series of listening activities, we acknowledged their anger and frustrations. We then engaged everyone in co-creating a shared culture, by defining a unique take on Blackbaud’s global culture that resonated with everyone. We launched this in line with the office move in London, and worked closely with their internal project manager to begin embedding it into every part of the UK business. This created excitement around the future, so employees no longer needed to dwell in the past.

Our final set of local principles and behaviours, each mapping to a global value, really resonated with employees across the UK&I business, resulting in a 46% increase in pride amongst employees, and at 14% increase in people saying that they would recommend Blackbaud as a great place to work over the course of the 6 month project.

What they said about us

““Kin&Co made a measurable impact on our culture during a significant transition period. We now feel like one team, working effectively together towards a common purpose. Our people feel listened to and heard, and are proud and excited about our future. Kin&Co’s work was critical to our post-acquisition success and we are now set up to deliver our long term goals.””
David Benjamin
President,
International Markets Group

MAKING A CULTURE OF BELONGING A REALITY

We know that many organisations have started planning their diversity, inclusion and belonging strategy. Alongside designing Inclusion and Belonging strategies, some of our services in this area include:

  • Inclusive ‘listening’ activities to surface the barriers to belonging
    Co-creating behaviour-change-led action plans to build a culture of belonging
  • Making networks work – setting up effective networks that have a long-term impact
  • Power to you – behaviour change training for networks, allies and ambassadors on using your voice to create change

 

If you need fresh thinking and an outside-in perspective, please do get in touch on info@kinandco.com.

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