Bringing clarity to a disruptive social innovator
Big Change is unique. Small in size, but with founders including Sam and Holly Branson and HRH Princess Beatrice, huge in presence. They came to us with two challenges; to articulate a clear proposition, and to create a framework for growth that would keep them true to their original identity.
The story was already there, we just needed to unearth and help them agree it. Working with the team, founders and their community, we quickly got a deep understanding of the organisation. We found the common threads and motivations that differentiate Big Change from others in their sector.
From these insights, we helped them define their Values as a tool for decision making and culture, their Purpose to differentiate and guide them, and their Vision for the future.